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		Advertising and new media / Christina Spurgeon by Spurgeon, Christina. Material type: Text Publication details: London; New York: Routledge, 2008Availability: Items available for loan: Central Library, Sikkim University (1) Call number: 959.134 SPU/A. Place hold Add to cart (remove)
		The conquest of cool: business culture, counterculture, and the rise of hip consumerism/ Thomas Frank. by Frank, Thomas. Material type: Text Publication details: Chicago: University of Chicago Press, c1997Availability: Items available for loan: Central Library, Sikkim University (1) Call number: 381.309730904 FRA/C. Place hold Add to cart (remove)
		The conquest of cool: business culture, counterculture, and the rise of hip consumerism/ Thomas Frank. by Frank, Thomas. Material type: Text Publication details: Chicago: University of Chicago Press, c1997Availability: Items available for loan: Central Library, Sikkim University (1) Call number: 381.309730904 FRA/C. Place hold Add to cart (remove)
		The conquest of cool: business culture, counterculture, and the rise of hip consumerism/ Thomas Frank. by Frank, Thomas. Material type: Text Publication details: Chicago: University of Chicago Press, c1997Availability: Items available for loan: Central Library, Sikkim University (1) Call number: 381.309730904 FRA/C. Place hold Add to cart (remove)
		No cover image available No cover image available Observation on the commerce of the American states John Lord Sheffield by Sheffield, John Lord. Material type: Text Publication details: New York: Augustus M. Kelley, 1970Availability: Items available for loan: Central Library, Sikkim University (1) Call number: 381.73 SHE/O. Place hold Add to cart (remove)
		The Language of Advertising: Written Texts by Goddard, Angela. Edition: 2nd ed.Material type: Text; Format: print ; Literary form: Not fiction Publication details: London: Routledge, 2008Availability: Items available for loan: Central Library, Sikkim University (7) Call number: 401.4 GOD/L, ... Place hold Add to cart (remove)
		The craft of copywriting/ June A. Valladares by Valladares, June A. Material type: Text Publication details: New Delhi: Response Books, 2000Availability: Items available for loan: Central Library, Sikkim University (1) Call number: 659.132 VAL/T. Place hold Add to cart (remove)
		Ad hoc Arabism: advertising, culture and technology in Saudi Arabia/ Roni Zirinski by Zirinski, Roni. Material type: Text Publication details: New York: Peter Lang, 2005Availability: Items available for loan: Central Library, Sikkim University (1) Call number: 659.109538 ZIR/A. Place hold Add to cart (remove)
		Language, media and society: essence of advertising communication/ Gajendra Singh Chauhan by Chauhan, Gajendra Singh. Material type: Text Publication details: New Delhi: Rawat Publications, 2010Availability: Not available: Checked out (1). Place hold Add to cart (remove)
		Advertising and societies: global issues/ Katherine T. Frith and Barbara Mueller by Frith, Katherine Toland \| Mueller, Barbara. Edition: 2nd ed.Material type: Text Publication details: New York: Peter Lang, 2010Availability: Items available for loan: Central Library, Sikkim University (1) Call number: 659.1 FRI/A. Place hold Add to cart (remove)
		Handbook of consumer psychology/ edited by Curtis P. Haugtvedt, Paul M. Herr, Frank R. Kardes. by Haugtvedt, Curtis P., ed \| Herr, Paul, ed \| Kardes, Frank R., ed. Material type: Text Publication details: New York: Lawrence Erlbaum Associates, c2008Availability: Items available for reference: Central Library, Sikkim University Not For Loan (1) Call number: 658.8342 HAU/H. Add to cart (remove)
		The SAGE handbook of advertising/ edited by Gerald J. Tellis, Tim Ambler. by Tellis, Gerard J., ed \| Ambler, Tim, ed. Material type: Text Publication details: Los Angeles: Sage Publications, 2007Availability: Items available for reference: Central Library, Sikkim University Not For Loan (1) Call number: 659.1 TEL/S. Add to cart (remove)
		The fall of advertising and the rise of PR/ Al Ries and Laura Ries. by Ries, Al. Material type: Text Publication details: New York: HarperCollins, 2002Availability: Items available for loan: Central Library, Sikkim University (1) Call number: 659 RIE/F. Place hold Add to cart (remove)
		Creative advertising: ideas and techniques from the world's best campaigns/ Mario Pricken. by Pricken, Mario. Material type: Text Publication details: New York : Thames & Hudson, 2008Availability: Not available: Checked out (1). Place hold Add to cart (remove)
		Web copy that sells: the revolutionary formula for creating killer copy that grabs their attention and compels them to buy/ Maria Veloso. by Veloso, Maria. Edition: 2nd ed.Material type: Text Publication details: New York : American Management Association, c2009Availability: Items available for loan: Central Library, Sikkim University (1) Call number: 658.872 VEL/W. Place hold Add to cart (remove)
		Positioning: the battle for your mind/ Al Ries and Jack Trout by Ries, Al. Material type: Text Publication details: New York: McGraw-Hill, 2001Availability: Items available for loan: Central Library, Sikkim University (1) Call number: 650 RIE/M. Place hold Add to cart (remove)
		The end of advertising as we know it/ Sergio Zyman, with Armin Brott. by Zyman, Sergio \| Brott, Armin. Material type: Text Publication details: Hoboken, NJ : John Wiley & Sons, c2002Availability: Items available for loan: Central Library, Sikkim University (1) Call number: 659.1 ZYM/T. Place hold Add to cart (remove)
		Life after the 30-second spot: energize your brand with a bold mix of alternatives to traditional advertising/ Joseph Jaffe. by Jaffe, Joseph. Material type: Text Publication details: Hoboken, N.J. : John Wiley & Sons, c2005Availability: Not available: Checked out (1). Place hold Add to cart (remove)
		Truth, lies, and advertising: the art of account planning/ Jon Steel. by Steel, Jon. Material type: Text Publication details: New York : Wiley, 1998Availability: Not available: Checked out (1). Place hold Add to cart (remove)
		Marketing and consumer research in the public interest/ Ronald Paul Hill, editor. by Hill, Ronald Paul. Material type: Text Publication details: Thousand Oaks, Calif. : Sage Publications, 1996Availability: Items available for loan: Central Library, Sikkim University (1) Call number: 658.83 HIL/M. Place hold Add to cart (remove)