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Web copy that sells: the revolutionary formula for creating killer copy that grabs their attention and compels them to buy/ Maria Veloso.

By: Veloso, MariaMaterial type: Text

TextPublication details: New York : American Management Association, c2009Edition: 2nd edDescription: xxii, 314 p. : ill. ; 24 cmISBN: 9780814413043; 0814413048Subject(s): Electronic commerce | Web sites -- Design | Internet marketing | Internet advertisingDDC classification: 658.872

Contents:

1getting Started: The Dynamics Of Web Selling 2a Simple Blueprint For Writing Killer Web Copy 3crafting Your Copy 4e-Mail Marketing: The Internet's Killer Application103 5using Psychology To Motivate Prospects To Become Purchasers 6the Art Of Changing Your Prospects' Minds 7increasing Sales Through The Use Of Involvement Devices 8online Marketing Communications: It's What You Do After People Visit Your Website That Counts 9 The Special Rules For Web Copywriting To The Business-Business (B2b) Market 10web Copywriting In The Age Of Web 2.0 11last But Not Least: Tying It All Together

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Item holds
General Books	Central Library, Sikkim University General Book Section	658.872 VEL/W (Browse shelf(Opens below))	Available		P18250

Total holds: 0

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