Web copy that sells: the revolutionary formula for creating killer copy that grabs their attention and compels them to buy/ Maria Veloso.

By:

Veloso, Maria

Material type:

TextPublication details: New York : American Management Association, c2009.Edition: 2nd edDescription: xxii, 314 p. : ill. ; 24 cmISBN:

9780814413043
0814413048

Subject(s):

DDC classification:

658.872 VEL/W

Contents:

1getting Started: The Dynamics Of Web Selling 2a Simple Blueprint For Writing Killer Web Copy 3crafting Your Copy 4e-Mail Marketing: The Internet's Killer Application103 5using Psychology To Motivate Prospects To Become Purchasers 6the Art Of Changing Your Prospects' Minds 7increasing Sales Through The Use Of Involvement Devices 8online Marketing Communications: It's What You Do After People Visit Your Website That Counts 9 The Special Rules For Web Copywriting To The Business-Business (B2b) Market 10web Copywriting In The Age Of Web 2.0 11last But Not Least: Tying It All Together

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Holdings
Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	General Books	Central Library, Sikkim University General Book Section				658.872 VEL/W (Browse shelf(Opens below))					Available			P18250

Total holds: 0

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