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Advertising and societies: global issues/ Katherine T. Frith and Barbara Mueller

By: Frith, Katherine TolandContributor(s): Mueller, BarbaraMaterial type: Text

TextPublication details: New York: Peter Lang, 2010Edition: 2nd edDescription: xiv, 264 p. : ill. ; 26 cmISBN: 9781433103858Subject(s): Advertising--Social aspects | Intercultural communicationDDC classification: 659.1

Contents:

International advertising and globalization -- Advertising and culture -- Advertising and economic issues -- Advertising and political and regulatory issues -- Global consumer issues -- Advertising and gender -- Advertising and race -- Advertising and children -- Advertising of controversial products -- Commercialization of societies.

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Item holds
General Books	Central Library, Sikkim University General Book Section	659.1 FRI/A (Browse shelf(Opens below))	Available		P11701

Total holds: 0

International advertising and globalization --
Advertising and culture --
Advertising and economic issues --
Advertising and political and regulatory issues --
Global consumer issues --
Advertising and gender --
Advertising and race --
Advertising and children --
Advertising of controversial products --
Commercialization of societies.

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