Advertising and societies: global issues/
Frith, Katherine Toland
Advertising and societies: global issues/ Katherine T. Frith and Barbara Mueller - 2nd ed. - New York: Peter Lang, 2010. - xiv, 264 p. : ill. ; 26 cm.
International advertising and globalization --
Advertising and culture --
Advertising and economic issues --
Advertising and political and regulatory issues --
Global consumer issues --
Advertising and gender --
Advertising and race --
Advertising and children --
Advertising of controversial products --
Commercialization of societies.
9781433103858
Advertising--Social aspects
Intercultural communication
659.1 / FRI/A
Advertising and societies: global issues/ Katherine T. Frith and Barbara Mueller - 2nd ed. - New York: Peter Lang, 2010. - xiv, 264 p. : ill. ; 26 cm.
International advertising and globalization --
Advertising and culture --
Advertising and economic issues --
Advertising and political and regulatory issues --
Global consumer issues --
Advertising and gender --
Advertising and race --
Advertising and children --
Advertising of controversial products --
Commercialization of societies.
9781433103858
Advertising--Social aspects
Intercultural communication
659.1 / FRI/A