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Advertising and societies: global issues/ (Record no. 156878)

MARC details
000 -LEADER
fixed length control field	00386nam a2200145Ia 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9781433103858
040 ## - CATALOGING SOURCE
Transcribing agency	CUS
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	659.1
Item number	FRI/A
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Frith, Katherine Toland
245 #0 - TITLE STATEMENT
Title	Advertising and societies: global issues/
Statement of responsibility, etc.	Katherine T. Frith and Barbara Mueller
250 ## - EDITION STATEMENT
Edition statement	2nd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc.	New York:
Name of publisher, distributor, etc.	Peter Lang,
Date of publication, distribution, etc.	2010.
300 ## - PHYSICAL DESCRIPTION
Extent	xiv, 264 p. :
Other physical details	ill. ;
Dimensions	26 cm.
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note	International advertising and globalization --<br/>Advertising and culture --<br/>Advertising and economic issues --<br/>Advertising and political and regulatory issues --<br/>Global consumer issues --<br/>Advertising and gender --<br/>Advertising and race --<br/>Advertising and children --<br/>Advertising of controversial products --<br/>Commercialization of societies.
650 ## - SUBJECT
Keyword	Advertising--Social aspects
650 ## - SUBJECT
Keyword	Intercultural communication
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name	Mueller, Barbara
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type	General Books

Holdings
Withdrawn status	Lost status	Damaged status	Not for loan	Home library	Current library	Shelving location	Date acquired	Full call number	Accession number	Date last seen	Date last checked out	Koha item type
				Central Library, Sikkim University	Central Library, Sikkim University	General Book Section	29/08/2016	659.1 FRI/A	P11701	09/04/2019	09/04/2019	General Books