Consumer Behavior/ Michael R. Solomon
Material type:![Text](/opac-tmpl/lib/famfamfam/BK.png)
Item type | Current library | Call number | Status | Date due | Barcode | Item holds |
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Central Library, Sikkim University General Book Section | 658.8342 SOL/C (Browse shelf(Opens below)) | Available | P15178 |
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658.8342 RAJ/C Consumer Behavior/ | 658.8342 RAJ/C Consumer Behavior/ | 658.8342 SCH/C Consumer behavior/ | 658.8342 SOL/C Consumer Behavior/ | 658.8342 WAN/S Social psychology of consumer behavior/ | 658.8342 WEB/C Consumer behaviour/ | 658.8342 WEB/C Consumer behaviour/ |
Ch. 1. An introduction to consumer behaviour --
Ch. 2. Perception --
Ch. 3. Learning and memory --
Ch. 4. Motivation, values and involvement --
Ch. 5. Attitudes --
Ch. 6. Attitude change and interactive communications --
Ch. 7. The self --
Case studies 1-4 --
Ch. 8. Individual decision-making --
Ch. 9. Shopping, buying, evaluating and disposing --
Ch. 10. Group influence and opinion leadership --
Case studies 5-8 --
Ch. 11. European family structures and household decision-making --
Ch. 12. Income and social class --
Ch. 13. Age subcultures --
Case studies 9-14 --
Ch. 14. Culture and consumer behaviour --
Ch. 15. Cultural change processes --
Ch. 16. Lifestyles and European cultures --
Ch. 17. New times, new consumers --
Case studies 15-20.
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