Consumer Behavior/
Solomon, Michael R
Consumer Behavior/ Michael R. Solomon - 7th ed. - New York: Prentice Hall, 2007. - 654 p.
Ch. 1. An introduction to consumer behaviour --
Ch. 2. Perception --
Ch. 3. Learning and memory --
Ch. 4. Motivation, values and involvement --
Ch. 5. Attitudes --
Ch. 6. Attitude change and interactive communications --
Ch. 7. The self --
Case studies 1-4 --
Ch. 8. Individual decision-making --
Ch. 9. Shopping, buying, evaluating and disposing --
Ch. 10. Group influence and opinion leadership --
Case studies 5-8 --
Ch. 11. European family structures and household decision-making --
Ch. 12. Income and social class --
Ch. 13. Age subcultures --
Case studies 9-14 --
Ch. 14. Culture and consumer behaviour --
Ch. 15. Cultural change processes --
Ch. 16. Lifestyles and European cultures --
Ch. 17. New times, new consumers --
Case studies 15-20.
0132186942
Consumer behavior -- Europe.
Analyse comparative.
Comportement du consommateur.
658.8342 / SOL/C
Consumer Behavior/ Michael R. Solomon - 7th ed. - New York: Prentice Hall, 2007. - 654 p.
Ch. 1. An introduction to consumer behaviour --
Ch. 2. Perception --
Ch. 3. Learning and memory --
Ch. 4. Motivation, values and involvement --
Ch. 5. Attitudes --
Ch. 6. Attitude change and interactive communications --
Ch. 7. The self --
Case studies 1-4 --
Ch. 8. Individual decision-making --
Ch. 9. Shopping, buying, evaluating and disposing --
Ch. 10. Group influence and opinion leadership --
Case studies 5-8 --
Ch. 11. European family structures and household decision-making --
Ch. 12. Income and social class --
Ch. 13. Age subcultures --
Case studies 9-14 --
Ch. 14. Culture and consumer behaviour --
Ch. 15. Cultural change processes --
Ch. 16. Lifestyles and European cultures --
Ch. 17. New times, new consumers --
Case studies 15-20.
0132186942
Consumer behavior -- Europe.
Analyse comparative.
Comportement du consommateur.
658.8342 / SOL/C