Consumer Behavior/ (Record no. 160294)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00360nam a2200145Ia 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0132186942 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | CUS |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8342 |
| Item number | SOL/C |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Solomon, Michael R |
| 245 #0 - TITLE STATEMENT | |
| Title | Consumer Behavior/ |
| Statement of responsibility, etc. | Michael R. Solomon |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 7th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | New York: |
| Name of publisher, distributor, etc. | Prentice Hall, |
| Date of publication, distribution, etc. | 2007. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 654 p. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Ch. 1. An introduction to consumer behaviour --<br/>Ch. 2. Perception --<br/>Ch. 3. Learning and memory --<br/>Ch. 4. Motivation, values and involvement --<br/>Ch. 5. Attitudes --<br/>Ch. 6. Attitude change and interactive communications --<br/>Ch. 7. The self --<br/>Case studies 1-4 --<br/>Ch. 8. Individual decision-making --<br/>Ch. 9. Shopping, buying, evaluating and disposing --<br/>Ch. 10. Group influence and opinion leadership --<br/>Case studies 5-8 --<br/>Ch. 11. European family structures and household decision-making --<br/>Ch. 12. Income and social class --<br/>Ch. 13. Age subcultures --<br/>Case studies 9-14 --<br/>Ch. 14. Culture and consumer behaviour --<br/>Ch. 15. Cultural change processes --<br/>Ch. 16. Lifestyles and European cultures --<br/>Ch. 17. New times, new consumers --<br/>Case studies 15-20. |
| 650 ## - SUBJECT | |
| Keyword | Consumer behavior -- Europe. |
| 650 ## - SUBJECT | |
| Keyword | Analyse comparative. |
| 650 ## - SUBJECT | |
| Keyword | Comportement du consommateur. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | General Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Full call number | Accession number | Date last seen | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Central Library, Sikkim University | Central Library, Sikkim University | General Book Section | 29/08/2016 | 658.8342 SOL/C | P15178 | 29/08/2016 | General Books |