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Consumer Behavior/ Michael R. Solomon

By: Solomon, Michael RMaterial type: Text

TextPublication details: New York: Prentice Hall, 2007Edition: 7th edDescription: 654 pISBN: 0132186942Subject(s): Consumer behavior -- Europe | Analyse comparative | Comportement du consommateurDDC classification: 658.8342

Contents:

Ch. 1. An introduction to consumer behaviour -- Ch. 2. Perception -- Ch. 3. Learning and memory -- Ch. 4. Motivation, values and involvement -- Ch. 5. Attitudes -- Ch. 6. Attitude change and interactive communications -- Ch. 7. The self -- Case studies 1-4 -- Ch. 8. Individual decision-making -- Ch. 9. Shopping, buying, evaluating and disposing -- Ch. 10. Group influence and opinion leadership -- Case studies 5-8 -- Ch. 11. European family structures and household decision-making -- Ch. 12. Income and social class -- Ch. 13. Age subcultures -- Case studies 9-14 -- Ch. 14. Culture and consumer behaviour -- Ch. 15. Cultural change processes -- Ch. 16. Lifestyles and European cultures -- Ch. 17. New times, new consumers -- Case studies 15-20.

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Holdings ( 1 )
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Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Item holds
General Books	Central Library, Sikkim University General Book Section	658.8342 SOL/C (Browse shelf(Opens below))	Available		P15178

Total holds: 0

Ch. 1. An introduction to consumer behaviour --
Ch. 2. Perception --
Ch. 3. Learning and memory --
Ch. 4. Motivation, values and involvement --
Ch. 5. Attitudes --
Ch. 6. Attitude change and interactive communications --
Ch. 7. The self --
Case studies 1-4 --
Ch. 8. Individual decision-making --
Ch. 9. Shopping, buying, evaluating and disposing --
Ch. 10. Group influence and opinion leadership --
Case studies 5-8 --
Ch. 11. European family structures and household decision-making --
Ch. 12. Income and social class --
Ch. 13. Age subcultures --
Case studies 9-14 --
Ch. 14. Culture and consumer behaviour --
Ch. 15. Cultural change processes --
Ch. 16. Lifestyles and European cultures --
Ch. 17. New times, new consumers --
Case studies 15-20.

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