Beyond consumer marketing: sectoral marketing and emerging trends/ J.S. Panwar
Material type: TextPublication details: New Delhi: SAGE, 2004Description: xx, 487 pISBN: 9788178293974Subject(s): Business and Management | Marketing | Marketing--Forecasting | Target marketing | ConsumersOnline resources: Click here to access onlineItem type | Current library | Call number | Status | Date due | Barcode | Item holds |
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e-Books | Central Library, Sikkim University | Not for loan | E-1863 |
The domestic market environment: opportunities and challenges --
Agricultural marketing: a low-key affair --
Rural marketing: the changing scenario --
Non-profit marketing --
Services marketing --
Marketing of industrial goods --
From commodity marketing to branding --
Unleashing the power of packaging --
Taking advantage of pace --
E-merging commerce --
The changing face of retailing in India --
Protecting the consumer --
Environmental issues in business and marketing.
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