Beyond consumer marketing: sectoral marketing and emerging trends/ (Record no. 200639)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00467nam a2200133Ia 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788178293974 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | Department of Business and Management |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Panwar, J. S. |
| 245 #0 - TITLE STATEMENT | |
| Title | Beyond consumer marketing: sectoral marketing and emerging trends/ |
| Statement of responsibility, etc. | J.S. Panwar |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc. | SAGE, |
| Date of publication, distribution, etc. | 2004. |
| Place of publication, distribution, etc. | New Delhi: |
| 300 ## - DESCRIPTION | |
| Extent | xx, 487 p. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | The domestic market environment: opportunities and challenges --<br/>Agricultural marketing: a low-key affair --<br/>Rural marketing: the changing scenario --<br/>Non-profit marketing --<br/>Services marketing --<br/>Marketing of industrial goods --<br/>From commodity marketing to branding --<br/>Unleashing the power of packaging --<br/>Taking advantage of pace --<br/>E-merging commerce --<br/>The changing face of retailing in India --<br/>Protecting the consumer --<br/>Environmental issues in business and marketing. |
| 650 ## - SUBJECT | |
| Keyword | Business and Management |
| 650 ## - SUBJECT | |
| Keyword | Marketing |
| 650 ## - SUBJECT | |
| Keyword | Marketing--Forecasting |
| 650 ## - SUBJECT | |
| Keyword | Target marketing |
| 650 ## - SUBJECT | |
| Keyword | Consumers |
| 856 ## - ONLINE RESOURCES | |
| url | https://evidya.sagepub.in/library/beyond-consumer-marketing?bookId=3784&siteName=evidya |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | e-Books |
| Home library | Current library | Accession number | Koha item type |
|---|---|---|---|
| Central Library, Sikkim University | Central Library, Sikkim University | E-1863 | e-Books |