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Beyond consumer marketing: sectoral marketing and emerging trends/ J.S. Panwar

By: Panwar, J. SMaterial type: Text

TextPublication details: New Delhi: SAGE, 2004Description: xx, 487 pISBN: 9788178293974Subject(s): Business and Management | Marketing | Marketing--Forecasting | Target marketing | ConsumersOnline resources: Click here to access online

Contents:

The domestic market environment: opportunities and challenges -- Agricultural marketing: a low-key affair -- Rural marketing: the changing scenario -- Non-profit marketing -- Services marketing -- Marketing of industrial goods -- From commodity marketing to branding -- Unleashing the power of packaging -- Taking advantage of pace -- E-merging commerce -- The changing face of retailing in India -- Protecting the consumer -- Environmental issues in business and marketing.

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Item holds
e-Books	Central Library, Sikkim University		Not for loan		E-1863

Total holds: 0

The domestic market environment: opportunities and challenges --
Agricultural marketing: a low-key affair --
Rural marketing: the changing scenario --
Non-profit marketing --
Services marketing --
Marketing of industrial goods --
From commodity marketing to branding --
Unleashing the power of packaging --
Taking advantage of pace --
E-merging commerce --
The changing face of retailing in India --
Protecting the consumer --
Environmental issues in business and marketing.

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