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Beyond consumer marketing: sectoral marketing and emerging trends/

Panwar, J. S.

Beyond consumer marketing: sectoral marketing and emerging trends/ J.S. Panwar - New Delhi: SAGE, 2004. - xx, 487 p.

The domestic market environment: opportunities and challenges --
Agricultural marketing: a low-key affair --
Rural marketing: the changing scenario --
Non-profit marketing --
Services marketing --
Marketing of industrial goods --
From commodity marketing to branding --
Unleashing the power of packaging --
Taking advantage of pace --
E-merging commerce --
The changing face of retailing in India --
Protecting the consumer --
Environmental issues in business and marketing.

ISBN: 9788178293974

Subjects--Topical Terms:
Business and Management
Marketing
Marketing--Forecasting
Target marketing
Consumers

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