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Business to business marketing management: a global perspective/ Alan Zimmerman and Jim Blythe

By: Zimmerman, AlamContributor(s): Blythe, JimMaterial type: Text

TextPublication details: New York: Routledge, 2012Edition: 2nd edDescription: xxiv, 498 p. : ill. ; 25 cmISBN: 9780415537032Subject(s): Marketing--Management | Industrial marketing--Management DDC classification: 658.804

Contents:

1 Introduction to business to business marketing 2 How business organisations buy 3 Strategic planning for global business markets 4 Ethical considerations for business marketers 5 Market research 6 Segmentation, targeting and positioning 7 Market entry tactics 8 Product strategy and product development 9 Services for business markets 10 Pricing 11 Supply chain management 12 Managing distribution channels 13 Business to business marketing communications 14 Customer relationships and key account management 15 Sales promotion, exhibitions and trade fairs 16 Corporate reputation management 17 Marketing planning, implementation and control 18 Organising for maximum effectiveness 19 The future of business marketing.

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Item holds
General Books	Central Library, Sikkim University General Book Section	658.804 ZIM/B (Browse shelf(Opens below))	Available		P41857

Total holds: 0

1 Introduction to business to business marketing

2 How business organisations buy

3 Strategic planning for global business markets

4 Ethical considerations for business marketers

5 Market research

6 Segmentation, targeting and positioning

7 Market entry tactics

8 Product strategy and product development

9 Services for business markets

10 Pricing

11 Supply chain management

12 Managing distribution channels

13 Business to business marketing communications

14 Customer relationships and key account management

15 Sales promotion, exhibitions and trade fairs

16 Corporate reputation management

17 Marketing planning, implementation and control

18 Organising for maximum effectiveness

19 The future of business marketing.

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