Business to business marketing management: a global perspective/ (Record no. 186843)
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000 -LEADER | |
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fixed length control field | 00402nam a2200145Ia 4500 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9780415537032 |
040 ## - CATALOGING SOURCE | |
Transcribing agency | CUS |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.804 |
Item number | ZIM/B |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | Zimmerman, Alam |
245 #0 - TITLE STATEMENT | |
Title | Business to business marketing management: a global perspective/ |
Statement of responsibility, etc. | Alan Zimmerman and Jim Blythe |
250 ## - EDITION STATEMENT | |
Edition statement | 2nd ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication, distribution, etc. | New York: |
Name of publisher, distributor, etc. | Routledge, |
Date of publication, distribution, etc. | 2012. |
300 ## - PHYSICAL DESCRIPTION | |
Extent | xxiv, 498 p. : |
Other physical details | ill. ; |
Dimensions | 25 cm. |
505 ## - FORMATTED CONTENTS NOTE | |
Formatted contents note | 1 Introduction to business to business marketing <br/><br/>2 How business organisations buy <br/><br/>3 Strategic planning for global business markets <br/><br/>4 Ethical considerations for business marketers <br/><br/>5 Market research <br/><br/>6 Segmentation, targeting and positioning <br/><br/>7 Market entry tactics <br/><br/>8 Product strategy and product development <br/><br/>9 Services for business markets <br/><br/>10 Pricing <br/><br/>11 Supply chain management <br/><br/>12 Managing distribution channels <br/><br/>13 Business to business marketing communications <br/><br/>14 Customer relationships and key account management <br/><br/>15 Sales promotion, exhibitions and trade fairs <br/><br/>16 Corporate reputation management <br/><br/>17 Marketing planning, implementation and control <br/><br/>18 Organising for maximum effectiveness <br/><br/>19 The future of business marketing. |
650 ## - SUBJECT | |
Keyword | Marketing--Management |
650 ## - SUBJECT | |
Keyword | Industrial marketing--Management |
700 ## - ADDED ENTRY--PERSONAL NAME | |
Personal name | Blythe, Jim |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Koha item type | General Books |
Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Full call number | Accession number | Date last seen | Date last checked out | Koha item type |
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Central Library, Sikkim University | Central Library, Sikkim University | General Book Section | 29/08/2016 | 658.804 ZIM/B | P41857 | 28/08/2018 | 28/08/2018 | General Books |