Business to business marketing management: a global perspective/
Zimmerman, Alam
Business to business marketing management: a global perspective/ Alan Zimmerman and Jim Blythe - 2nd ed. - New York: Routledge, 2012. - xxiv, 498 p. : ill. ; 25 cm.
1 Introduction to business to business marketing
2 How business organisations buy
3 Strategic planning for global business markets
4 Ethical considerations for business marketers
5 Market research
6 Segmentation, targeting and positioning
7 Market entry tactics
8 Product strategy and product development
9 Services for business markets
10 Pricing
11 Supply chain management
12 Managing distribution channels
13 Business to business marketing communications
14 Customer relationships and key account management
15 Sales promotion, exhibitions and trade fairs
16 Corporate reputation management
17 Marketing planning, implementation and control
18 Organising for maximum effectiveness
19 The future of business marketing.
9780415537032
Marketing--Management
Industrial marketing--Management
658.804 / ZIM/B
Business to business marketing management: a global perspective/ Alan Zimmerman and Jim Blythe - 2nd ed. - New York: Routledge, 2012. - xxiv, 498 p. : ill. ; 25 cm.
1 Introduction to business to business marketing
2 How business organisations buy
3 Strategic planning for global business markets
4 Ethical considerations for business marketers
5 Market research
6 Segmentation, targeting and positioning
7 Market entry tactics
8 Product strategy and product development
9 Services for business markets
10 Pricing
11 Supply chain management
12 Managing distribution channels
13 Business to business marketing communications
14 Customer relationships and key account management
15 Sales promotion, exhibitions and trade fairs
16 Corporate reputation management
17 Marketing planning, implementation and control
18 Organising for maximum effectiveness
19 The future of business marketing.
9780415537032
Marketing--Management
Industrial marketing--Management
658.804 / ZIM/B