Presuasive communication: How audiences decide / Richard O. Young

By: Young, Richard OPublication details: New York, Routledge: 2017Description: 464 p. HBISBN: 9781138920361DDC classification: 658.45
Contents:
Part I. Understanding rational decision making Part II. Understanding intutive decision making Part III. Understanding emotional decision making...
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Holdings
Item type Current library Call number Status Date due Barcode Item holds
General Books General Books Central Library, Sikkim University
658.45 YOU/P (Browse shelf(Opens below)) Available 47721
Total holds: 0

Part I. Understanding rational decision making
Part II. Understanding intutive decision making
Part III. Understanding emotional decision making...

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