Presuasive communication: How audiences decide / (Record no. 196753)
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| 000 -LEADER | |
|---|---|
| fixed length control field | a |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781138920361 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | CUS |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.45 |
| Item number | YOU/P |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Young, Richard O |
| 245 ## - TITLE STATEMENT | |
| Title | Presuasive communication: How audiences decide / |
| Statement of responsibility, etc. | Richard O. Young |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc. | Routledge: |
| Place of publication, distribution, etc. | New York, |
| Date of publication, distribution, etc. | 2017. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 464 p. |
| Other physical details | HB |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Part I. Understanding rational decision making<br/>Part II. Understanding intutive decision making<br/>Part III. Understanding emotional decision making... |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | General Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Cost, normal purchase price | Full call number | Accession number | Date last seen | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Central Library, Sikkim University | Central Library, Sikkim University | 29/03/2019 | 14028.08 | 658.45 YOU/P | 47721 | 29/03/2019 | General Books |