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Presuasive communication: How audiences decide /

Young, Richard O

Presuasive communication: How audiences decide / Richard O. Young - New York, Routledge: 2017. - 464 p. HB

Part I. Understanding rational decision making
Part II. Understanding intutive decision making
Part III. Understanding emotional decision making...

ISBN: 9781138920361

Dewey Class. No.: 658.45 / YOU/P

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