Advertising Basics!: A Resource Guide for Beginners/ J.V. Vilanilam and A.K. Varghese
Material type: TextPublication details: New Delhi: Sage, 2004ISBN: 9789352800797Subject(s): Business and ManagementOnline resources: Click here to access online
Contents:
How it all began --
Conventional advertising and ad agencies --
The new ad agency--
the stress is on client servicing --
On to copy, folks! --
The craft of advertising copywriting --
Writing for radio, television, and film --
Advertising in the ICT age : the future --
Item type | Current library | Call number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|
e-Books | Central Library, Sikkim University | Not for loan | E-1266 |
Total holds: 0
How it all began --
Conventional advertising and ad agencies --
The new ad agency--
the stress is on client servicing --
On to copy, folks! --
The craft of advertising copywriting --
Writing for radio, television, and film --
Advertising in the ICT age : the future --
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