Advertising Basics!: A Resource Guide for Beginners/
Vilanilam, J V
Advertising Basics!: A Resource Guide for Beginners/ J.V. Vilanilam and A.K. Varghese - New Delhi: Sage, 2004.
How it all began --
Conventional advertising and ad agencies --
The new ad agency--
the stress is on client servicing --
On to copy, folks! --
The craft of advertising copywriting --
Writing for radio, television, and film --
Advertising in the ICT age : the future --
9789352800797
Business and Management
Advertising Basics!: A Resource Guide for Beginners/ J.V. Vilanilam and A.K. Varghese - New Delhi: Sage, 2004.
How it all began --
Conventional advertising and ad agencies --
The new ad agency--
the stress is on client servicing --
On to copy, folks! --
The craft of advertising copywriting --
Writing for radio, television, and film --
Advertising in the ICT age : the future --
9789352800797
Business and Management