Advertising Basics!: A Resource Guide for Beginners/ (Record no. 200042)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00450nam a2200133Ia 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789352800797 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | Department of Business and Management |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Vilanilam, J V |
| 245 #0 - TITLE STATEMENT | |
| Title | Advertising Basics!: A Resource Guide for Beginners/ |
| Statement of responsibility, etc. | J.V. Vilanilam and A.K. Varghese |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc. | Sage, |
| Date of publication, distribution, etc. | 2004. |
| Place of publication, distribution, etc. | New Delhi: |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | How it all began --<br/>Conventional advertising and ad agencies --<br/>The new ad agency--<br/>the stress is on client servicing --<br/>On to copy, folks! --<br/>The craft of advertising copywriting --<br/>Writing for radio, television, and film --<br/>Advertising in the ICT age : the future -- |
| 650 ## - SUBJECT | |
| Keyword | Business and Management |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Varghese, A.K. |
| 856 ## - ONLINE RESOURCES | |
| url | https://evidya.sagepub.in/library/advertising-basics!?bookId=2462&siteName=evidya |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | e-Books |
| Home library | Current library | Accession number | Koha item type |
|---|---|---|---|
| Central Library, Sikkim University | Central Library, Sikkim University | E-1266 | e-Books |