Advertising and societies: global issues/ Katherine T. Frith and Barbara Mueller
Material type: TextPublication details: New York: Peter Lang, 2010Edition: 2nd edDescription: xiv, 264 p. : ill. ; 26 cmISBN: 9781433103858Subject(s): Advertising--Social aspects | Intercultural communicationDDC classification: 659.1
Contents:
International advertising and globalization --
Advertising and culture --
Advertising and economic issues --
Advertising and political and regulatory issues --
Global consumer issues --
Advertising and gender --
Advertising and race --
Advertising and children --
Advertising of controversial products --
Commercialization of societies.
Item type | Current library | Call number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|
General Books | Central Library, Sikkim University General Book Section | 659.1 FRI/A (Browse shelf(Opens below)) | Available | P11701 |
Total holds: 0
International advertising and globalization --
Advertising and culture --
Advertising and economic issues --
Advertising and political and regulatory issues --
Global consumer issues --
Advertising and gender --
Advertising and race --
Advertising and children --
Advertising of controversial products --
Commercialization of societies.
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