Public relations online: Lasting concept for changing media/ Tom Kelleher

By: Kelleher, TomMaterial type: TextTextPublication details: London: Sage, 2007Description: 159 p. 15.24cmISBN: 1412914175DDC classification: 659.202854678
Contents:
Preface and Overview 1. Interactive Public Relations 2. Systems Everywhere 3. Server-side Public Relations 4. Peer-to-peer Public Relations 5. Relationships 6. News-driven Relationships 7. Commerce-driven Relationships 8. Issue-driven Relationship 9. Managing Public Relations in "Real" Time 10. Applied Research & Evaluation
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Holdings
Item type Current library Call number Status Date due Barcode Item holds
General Books General Books Central Library, Sikkim University
General Book Section 		659.202854678 KEL/P (Browse shelf(Opens below)) Available P12816
Total holds: 0


Preface and Overview

1. Interactive Public Relations

2. Systems Everywhere

3. Server-side Public Relations

4. Peer-to-peer Public Relations

5. Relationships

6. News-driven Relationships

7. Commerce-driven Relationships

8. Issue-driven Relationship

9. Managing Public Relations in "Real" Time

10. Applied Research & Evaluation

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