Public relations online: Lasting concept for changing media/ (Record no. 157987)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00368nam a2200133Ia 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 1412914175 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | CUS |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.202854678 |
| Item number | KEL/P |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kelleher, Tom |
| 245 #0 - TITLE STATEMENT | |
| Title | Public relations online: Lasting concept for changing media/ |
| Statement of responsibility, etc. | Tom Kelleher |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | London: |
| Name of publisher, distributor, etc. | Sage, |
| Date of publication, distribution, etc. | 2007. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 159 p. |
| Dimensions | 15.24cm. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | <br/>Preface and Overview<br/><br/>1. Interactive Public Relations<br/><br/>2. Systems Everywhere<br/><br/>3. Server-side Public Relations<br/><br/>4. Peer-to-peer Public Relations<br/><br/>5. Relationships<br/><br/>6. News-driven Relationships<br/><br/>7. Commerce-driven Relationships<br/><br/>8. Issue-driven Relationship<br/><br/>9. Managing Public Relations in "Real" Time<br/><br/>10. Applied Research & Evaluation<br/><br/> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | General Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Full call number | Accession number | Date last seen | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Central Library, Sikkim University | Central Library, Sikkim University | General Book Section | 29/08/2016 | 659.202854678 KEL/P | P12816 | 29/08/2016 | General Books |