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Public relations online: Lasting concept for changing media/

Kelleher, Tom

Public relations online: Lasting concept for changing media/ Tom Kelleher - London: Sage, 2007. - 159 p. 15.24cm.

Preface and Overview

1. Interactive Public Relations

2. Systems Everywhere

3. Server-side Public Relations

4. Peer-to-peer Public Relations

5. Relationships

6. News-driven Relationships

7. Commerce-driven Relationships

8. Issue-driven Relationship

9. Managing Public Relations in "Real" Time

10. Applied Research & Evaluation

ISBN: 1412914175

Dewey Class. No.: 659.202854678 / KEL/P

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