Agri-input marketing in India/ Pingali Venugopal and Ram Kaundinya

By:

Venugopal, Pingali

Contributor(s):

Kaundinya, Ram

Material type:

TextPublication details: SAGE, 2014. Los Angeles:Description: xx, 246 pISBN:

9789351500964
9789351504429

Subject(s):

Online resources:

Click here to access online

Contents:

Introduction : agri-input market at crossroads -- Agricultural situation in India and agri-inputs -- Land : the fixed factor of production -- Government policies : creating an environment for input usage -- Improve agronomic potential -- Infrastructure development : removing constraints -- Agricultural extension programs in India -- Adoption: the beginning of the agri-input sector -- Agri-input market : current competitive situation -- Buying behavior for inputs -- Impact of agri-input usage in india -- Sustainable agriculture : new objective -- Strategies for agri-input marketing (basis for positioning strategy) -- Technical knowledge-based marketing (basis for product and pricing strategy) -- Building trust through knowledge transfer (basis for promotion strategy) -- Integrated agri-input supply model (basis for place strategy) -- Future directions (implementation aspects).

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Holdings
Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	e-Books	Central Library, Sikkim University									Not for loan			E-2366

Total holds: 0

Introduction : agri-input market at crossroads --
Agricultural situation in India and agri-inputs --
Land : the fixed factor of production --
Government policies : creating an environment for input usage --
Improve agronomic potential --
Infrastructure development : removing constraints --
Agricultural extension programs in India --
Adoption: the beginning of the agri-input sector --
Agri-input market : current competitive situation --
Buying behavior for inputs --
Impact of agri-input usage in india --
Sustainable agriculture : new objective --
Strategies for agri-input marketing (basis for positioning strategy) --
Technical knowledge-based marketing (basis for product and pricing strategy) --
Building trust through knowledge transfer (basis for promotion strategy) --
Integrated agri-input supply model (basis for place strategy) --
Future directions (implementation aspects).

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