Agri-input marketing in India/ (Record no. 201142)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00442nam a2200133Ia 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789351500964 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789351504429 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | Department of Business and Management |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Venugopal, Pingali |
| 245 #0 - TITLE STATEMENT | |
| Title | Agri-input marketing in India/ |
| Statement of responsibility, etc. | Pingali Venugopal and Ram Kaundinya |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc. | SAGE, |
| Date of publication, distribution, etc. | 2014. |
| Place of publication, distribution, etc. | Los Angeles: |
| 300 ## - DESCRIPTION | |
| Extent | xx, 246 p. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Introduction : agri-input market at crossroads --<br/>Agricultural situation in India and agri-inputs --<br/>Land : the fixed factor of production --<br/>Government policies : creating an environment for input usage --<br/>Improve agronomic potential --<br/>Infrastructure development : removing constraints --<br/>Agricultural extension programs in India --<br/>Adoption: the beginning of the agri-input sector --<br/>Agri-input market : current competitive situation --<br/>Buying behavior for inputs --<br/>Impact of agri-input usage in india --<br/>Sustainable agriculture : new objective --<br/>Strategies for agri-input marketing (basis for positioning strategy) --<br/>Technical knowledge-based marketing (basis for product and pricing strategy) --<br/>Building trust through knowledge transfer (basis for promotion strategy) --<br/>Integrated agri-input supply model (basis for place strategy) --<br/>Future directions (implementation aspects). |
| 650 ## - SUBJECT | |
| Keyword | Business and Management |
| 650 ## - SUBJECT | |
| Keyword | Agricultural industries--Marketing |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Kaundinya, Ram |
| 856 ## - ONLINE RESOURCES | |
| url | https://evidya.sagepub.in/library/agri-input-marketing-in-india?bookId=2837&siteName=evidya |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | e-Books |
| Home library | Current library | Accession number | Koha item type |
|---|---|---|---|
| Central Library, Sikkim University | Central Library, Sikkim University | E-2366 | e-Books |