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Venugopal, Pingali

Agri-input marketing in India/ Pingali Venugopal and Ram Kaundinya - Los Angeles: SAGE, 2014. - xx, 246 p.

Introduction : agri-input market at crossroads --
Agricultural situation in India and agri-inputs --
Land : the fixed factor of production --
Government policies : creating an environment for input usage --
Improve agronomic potential --
Infrastructure development : removing constraints --
Agricultural extension programs in India --
Adoption: the beginning of the agri-input sector --
Agri-input market : current competitive situation --
Buying behavior for inputs --
Impact of agri-input usage in india --
Sustainable agriculture : new objective --
Strategies for agri-input marketing (basis for positioning strategy) --
Technical knowledge-based marketing (basis for product and pricing strategy) --
Building trust through knowledge transfer (basis for promotion strategy) --
Integrated agri-input supply model (basis for place strategy) --
Future directions (implementation aspects).

ISBN: 9789351500964 9789351504429

Subjects--Topical Terms:
Business and Management
Agricultural industries--Marketing