Positioning theory and strategic communication: a new approach to public relations research and practice/ Melanie James.

By: James, MelanieMaterial type: TextTextSeries: (Routledge new directions in public relations and communication research)Publication details: New York: Routledge, 2014Description: xiv, 228 p. : ill. ; 25 cmISBN: 9780415532631Subject(s): Public relations | Public relations--ResearchDDC classification: 659.2
Contents:
1. Positioning in Public Relations 2. Rights, Duties and Power in Positioning 3. A Framework for Intentional Positioning in Public Relations 4. Determining the Position in Public Relations: The first vertex of the positioning triangle 5. Enacting the Position in Public Relations: The second vertex of the positioning triangle 6. Supporting the Positioning in Public Relations: Storyline, the third vertex of the positioning triangle 7. Analyzing Positioning Strategies in Public Relations 8. A Detailed Study of a Positioning Strategy: Indonesia, `good friend' of Australia 9. Utilizing the Framework for Intentional Positioning in Designing Public Relations Strategies: Positioning extreme poverty 10. Future Directions for Positioning Theory in Public Relations.
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Call number Status Date due Barcode Item holds
General Books General Books Central Library, Sikkim University
General Book Section 		659.2 JAM/P (Browse shelf(Opens below)) Available P41707
Total holds: 0

1. Positioning in Public Relations

2. Rights, Duties and Power in Positioning

3. A Framework for Intentional Positioning in Public Relations

4. Determining the Position in Public Relations: The first vertex of the positioning triangle

5. Enacting the Position in Public Relations: The second vertex of the positioning triangle

6. Supporting the Positioning in Public Relations: Storyline, the third vertex of the positioning triangle

7. Analyzing Positioning Strategies in Public Relations

8. A Detailed Study of a Positioning Strategy: Indonesia, `good friend' of Australia

9. Utilizing the Framework for Intentional Positioning in Designing Public Relations Strategies: Positioning extreme poverty

10. Future Directions for Positioning Theory in Public Relations.

There are no comments on this title.

to post a comment.
SIKKIM UNIVERSITY
University Portal | Contact Librarian | Library Portal

Powered by Koha