Positioning theory and strategic communication: a new approach to public relations research and practice/ (Record no. 186693)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00418nam a2200133Ia 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780415532631 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | CUS |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.2 |
| Item number | JAM/P |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | James, Melanie. |
| 245 #0 - TITLE STATEMENT | |
| Title | Positioning theory and strategic communication: a new approach to public relations research and practice/ |
| Statement of responsibility, etc. | Melanie James. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | New York: |
| Name of publisher, distributor, etc. | Routledge, |
| Date of publication, distribution, etc. | 2014. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiv, 228 p. : |
| Other physical details | ill. ; |
| Dimensions | 25 cm. |
| 440 ## - SERIES | |
| Title | (Routledge new directions in public relations and communication research) |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | 1. Positioning in Public Relations <br/><br/>2. Rights, Duties and Power in Positioning <br/><br/>3. A Framework for Intentional Positioning in Public Relations <br/><br/>4. Determining the Position in Public Relations: The first vertex of the positioning triangle <br/><br/>5. Enacting the Position in Public Relations: The second vertex of the positioning triangle <br/><br/>6. Supporting the Positioning in Public Relations: Storyline, the third vertex of the positioning triangle <br/><br/>7. Analyzing Positioning Strategies in Public Relations <br/><br/>8. A Detailed Study of a Positioning Strategy: Indonesia, `good friend' of Australia <br/><br/>9. Utilizing the Framework for Intentional Positioning in Designing Public Relations Strategies: Positioning extreme poverty <br/><br/>10. Future Directions for Positioning Theory in Public Relations. |
| 650 ## - SUBJECT | |
| Keyword | Public relations |
| 650 ## - SUBJECT | |
| Keyword | Public relations--Research |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | General Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Full call number | Accession number | Date last seen | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Central Library, Sikkim University | Central Library, Sikkim University | General Book Section | 29/08/2016 | 659.2 JAM/P | P41707 | 29/08/2016 | General Books |