Positioning theory and strategic communication: a new approach to public relations research and practice/
James, Melanie.
Positioning theory and strategic communication: a new approach to public relations research and practice/ Melanie James. - New York: Routledge, 2014. - xiv, 228 p. : ill. ; 25 cm. - (Routledge new directions in public relations and communication research) .
1. Positioning in Public Relations
2. Rights, Duties and Power in Positioning
3. A Framework for Intentional Positioning in Public Relations
4. Determining the Position in Public Relations: The first vertex of the positioning triangle
5. Enacting the Position in Public Relations: The second vertex of the positioning triangle
6. Supporting the Positioning in Public Relations: Storyline, the third vertex of the positioning triangle
7. Analyzing Positioning Strategies in Public Relations
8. A Detailed Study of a Positioning Strategy: Indonesia, `good friend' of Australia
9. Utilizing the Framework for Intentional Positioning in Designing Public Relations Strategies: Positioning extreme poverty
10. Future Directions for Positioning Theory in Public Relations.
9780415532631
Public relations
Public relations--Research
659.2 / JAM/P
Positioning theory and strategic communication: a new approach to public relations research and practice/ Melanie James. - New York: Routledge, 2014. - xiv, 228 p. : ill. ; 25 cm. - (Routledge new directions in public relations and communication research) .
1. Positioning in Public Relations
2. Rights, Duties and Power in Positioning
3. A Framework for Intentional Positioning in Public Relations
4. Determining the Position in Public Relations: The first vertex of the positioning triangle
5. Enacting the Position in Public Relations: The second vertex of the positioning triangle
6. Supporting the Positioning in Public Relations: Storyline, the third vertex of the positioning triangle
7. Analyzing Positioning Strategies in Public Relations
8. A Detailed Study of a Positioning Strategy: Indonesia, `good friend' of Australia
9. Utilizing the Framework for Intentional Positioning in Designing Public Relations Strategies: Positioning extreme poverty
10. Future Directions for Positioning Theory in Public Relations.
9780415532631
Public relations
Public relations--Research
659.2 / JAM/P