Essentials of marketing research/ putting research into practice Kenneth E. Clow & Karen E. James
Material type: TextPublication details: Los Angeles: Sage Publications, 2014Edition: 1st edDescription: 496 pISBN: 9781412991308Subject(s): Marketing research | Commerce | Business & EconomicsDDC classification: 658.83
Contents:
The role of marketing research --
The marketing research process --
Secondary data and research --
Qualitative research --
Observation research --
Survey research --
Experimental research --
Sampling procedures --
Measurement methods --
Marketing scales --
Questionnaire design --
Fundamental data analysis --
Analysis of differences and regression analysis --
Research reports and presentations.
Item type | Current library | Call number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|
General Books | Central Library, Sikkim University General Book Section | 658.83 CLO/E (Browse shelf(Opens below)) | Available | P29856 |
Total holds: 0
The role of marketing research --
The marketing research process --
Secondary data and research --
Qualitative research --
Observation research --
Survey research --
Experimental research --
Sampling procedures --
Measurement methods --
Marketing scales --
Questionnaire design --
Fundamental data analysis --
Analysis of differences and regression analysis --
Research reports and presentations.
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