Essentials of marketing research/ (Record no. 174869)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00414nam a2200145Ia 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781412991308 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | CUS |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.83 |
| Item number | CLO/E |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Clow, Kenneth E. |
| 245 #0 - TITLE STATEMENT | |
| Title | Essentials of marketing research/ |
| Sub title | putting research into practice |
| Statement of responsibility, etc. | Kenneth E. Clow & Karen E. James |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 1st ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Los Angeles: |
| Name of publisher, distributor, etc. | Sage Publications, |
| Date of publication, distribution, etc. | 2014. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 496 p. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | The role of marketing research --<br/>The marketing research process --<br/>Secondary data and research --<br/>Qualitative research --<br/>Observation research --<br/>Survey research --<br/>Experimental research --<br/>Sampling procedures --<br/>Measurement methods --<br/>Marketing scales --<br/>Questionnaire design --<br/>Fundamental data analysis --<br/>Analysis of differences and regression analysis --<br/>Research reports and presentations. |
| 650 ## - SUBJECT | |
| Keyword | Marketing research. |
| 650 ## - SUBJECT | |
| Keyword | Commerce. |
| 650 ## - SUBJECT | |
| Keyword | Business & Economics. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | James, & Karen E |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | General Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Full call number | Accession number | Date last seen | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Central Library, Sikkim University | Central Library, Sikkim University | General Book Section | 29/08/2016 | 658.83 CLO/E | P29856 | 29/08/2016 | General Books |