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Essentials of marketing research/ putting research into practice Kenneth E. Clow & Karen E. James

By: Clow, Kenneth EContributor(s): James, & Karen EMaterial type: Text

TextPublication details: Los Angeles: Sage Publications, 2014Edition: 1st edDescription: 496 pISBN: 9781412991308Subject(s): Marketing research | Commerce | Business & EconomicsDDC classification: 658.83

Contents:

The role of marketing research -- The marketing research process -- Secondary data and research -- Qualitative research -- Observation research -- Survey research -- Experimental research -- Sampling procedures -- Measurement methods -- Marketing scales -- Questionnaire design -- Fundamental data analysis -- Analysis of differences and regression analysis -- Research reports and presentations.

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Item holds
General Books	Central Library, Sikkim University General Book Section	658.83 CLO/E (Browse shelf(Opens below))	Available		P29856

Total holds: 0

The role of marketing research --
The marketing research process --
Secondary data and research --
Qualitative research --
Observation research --
Survey research --
Experimental research --
Sampling procedures --
Measurement methods --
Marketing scales --
Questionnaire design --
Fundamental data analysis --
Analysis of differences and regression analysis --
Research reports and presentations.

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