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Essentials of marketing research/

Clow, Kenneth E.

Essentials of marketing research/ putting research into practice Kenneth E. Clow & Karen E. James - 1st ed. - Los Angeles: Sage Publications, 2014. - 496 p.

The role of marketing research --
The marketing research process --
Secondary data and research --
Qualitative research --
Observation research --
Survey research --
Experimental research --
Sampling procedures --
Measurement methods --
Marketing scales --
Questionnaire design --
Fundamental data analysis --
Analysis of differences and regression analysis --
Research reports and presentations.

ISBN: 9781412991308

Subjects--Topical Terms:
Marketing research.
Commerce.
Business & Economics.

Dewey Class. No.: 658.83 / CLO/E

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