The future of advertising: new media, new clients, new consumers in the post-television age/ Joe Cappo.

By: Cappo, JoeMaterial type: TextTextPublication details: Chicago, OH : McGraw-Hill, 2003Description: xi, 260 p.; 21 cmISBN: 9780071462150Subject(s): Advertising -- United States | Advertising | United StatesDDC classification: 659.1
Contents:
Chapter 1 The Corporation Chapter 2 Common Stock Chapter 3 Rights and Warrants Chapter 4 Preferred Stock Chapter 5 Dividends Chapter 6 Corporate Bonds Chapter 7 Municipal Bonds Chapter 8 U.S. Government Securities Chapter 9 Interest Payments Chapter 10 Yield Calculations Chapter 11 Investment Companies Chapter 12 Call Option Basics Chapter 13 Call Option Strategies Chapter 14 Put Options, Straddles, and Spreads Chapter 15 The Primary Market Chapter 16 The Secondary Market Chapter 17 Types of Orders Chapter 18 Short Sales Chapter 19 Margin Trading Chapter 20 The Analysis of Securities
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Holdings
Item type Current library Call number Status Date due Barcode Item holds
General Books General Books Central Library, Sikkim University
General Book Section
659.1 CAP/F (Browse shelf(Opens below)) Checked out 04/02/2021 P20573
Total holds: 0

Chapter 1 The Corporation
Chapter 2 Common Stock
Chapter 3 Rights and Warrants
Chapter 4 Preferred Stock
Chapter 5 Dividends
Chapter 6 Corporate Bonds
Chapter 7 Municipal Bonds
Chapter 8 U.S. Government Securities
Chapter 9 Interest Payments
Chapter 10 Yield Calculations
Chapter 11 Investment Companies
Chapter 12 Call Option Basics
Chapter 13 Call Option Strategies
Chapter 14 Put Options, Straddles, and Spreads
Chapter 15 The Primary Market
Chapter 16 The Secondary Market
Chapter 17 Types of Orders
Chapter 18 Short Sales
Chapter 19 Margin Trading
Chapter 20 The Analysis of Securities

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