The future of advertising: new media, new clients, new consumers in the post-television age/
Cappo, Joe
The future of advertising: new media, new clients, new consumers in the post-television age/ Joe Cappo. - Chicago, OH : McGraw-Hill, 2003. - xi, 260 p.; 21 cm
Chapter 1 The Corporation
Chapter 2 Common Stock
Chapter 3 Rights and Warrants
Chapter 4 Preferred Stock
Chapter 5 Dividends
Chapter 6 Corporate Bonds
Chapter 7 Municipal Bonds
Chapter 8 U.S. Government Securities
Chapter 9 Interest Payments
Chapter 10 Yield Calculations
Chapter 11 Investment Companies
Chapter 12 Call Option Basics
Chapter 13 Call Option Strategies
Chapter 14 Put Options, Straddles, and Spreads
Chapter 15 The Primary Market
Chapter 16 The Secondary Market
Chapter 17 Types of Orders
Chapter 18 Short Sales
Chapter 19 Margin Trading
Chapter 20 The Analysis of Securities
9780071462150
Advertising -- United States.
Advertising.
United States.
659.1 / CAP/F
The future of advertising: new media, new clients, new consumers in the post-television age/ Joe Cappo. - Chicago, OH : McGraw-Hill, 2003. - xi, 260 p.; 21 cm
Chapter 1 The Corporation
Chapter 2 Common Stock
Chapter 3 Rights and Warrants
Chapter 4 Preferred Stock
Chapter 5 Dividends
Chapter 6 Corporate Bonds
Chapter 7 Municipal Bonds
Chapter 8 U.S. Government Securities
Chapter 9 Interest Payments
Chapter 10 Yield Calculations
Chapter 11 Investment Companies
Chapter 12 Call Option Basics
Chapter 13 Call Option Strategies
Chapter 14 Put Options, Straddles, and Spreads
Chapter 15 The Primary Market
Chapter 16 The Secondary Market
Chapter 17 Types of Orders
Chapter 18 Short Sales
Chapter 19 Margin Trading
Chapter 20 The Analysis of Securities
9780071462150
Advertising -- United States.
Advertising.
United States.
659.1 / CAP/F