The future of advertising: new media, new clients, new consumers in the post-television age/ (Record no. 165646)
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000 -LEADER | |
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fixed length control field | 00396nam a2200133Ia 4500 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9780071462150 |
040 ## - CATALOGING SOURCE | |
Transcribing agency | CUS |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 659.1 |
Item number | CAP/F |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | Cappo, Joe |
245 #4 - TITLE STATEMENT | |
Title | The future of advertising: new media, new clients, new consumers in the post-television age/ |
Statement of responsibility, etc. | Joe Cappo. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication, distribution, etc. | Chicago, OH : |
Name of publisher, distributor, etc. | McGraw-Hill, |
Date of publication, distribution, etc. | 2003. |
300 ## - PHYSICAL DESCRIPTION | |
Extent | xi, 260 p.; |
Dimensions | 21 cm |
505 ## - FORMATTED CONTENTS NOTE | |
Formatted contents note | Chapter 1 The Corporation <br/>Chapter 2 Common Stock <br/>Chapter 3 Rights and Warrants <br/>Chapter 4 Preferred Stock <br/>Chapter 5 Dividends <br/>Chapter 6 Corporate Bonds <br/>Chapter 7 Municipal Bonds <br/>Chapter 8 U.S. Government Securities <br/>Chapter 9 Interest Payments <br/>Chapter 10 Yield Calculations <br/>Chapter 11 Investment Companies <br/>Chapter 12 Call Option Basics <br/>Chapter 13 Call Option Strategies <br/>Chapter 14 Put Options, Straddles, and Spreads <br/>Chapter 15 The Primary Market <br/>Chapter 16 The Secondary Market <br/>Chapter 17 Types of Orders <br/>Chapter 18 Short Sales <br/>Chapter 19 Margin Trading <br/>Chapter 20 The Analysis of Securities |
650 ## - SUBJECT | |
Keyword | Advertising -- United States. |
650 ## - SUBJECT | |
Keyword | Advertising. |
651 ## - SUBJECT--GEOGRAPHIC NAME | |
Geographic name | United States. |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Koha item type | General Books |
Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Full call number | Accession number | Date last seen | Date last checked out | Koha item type |
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Central Library, Sikkim University | Central Library, Sikkim University | General Book Section | 29/08/2016 | 659.1 CAP/F | P20573 | 05/02/2020 | 05/02/2020 | General Books |