Corporate communication: a marketing viewpoint/ Klement Podnar.
Material type:
TextPublication details: New York: Routledge, 2015Description: vii, 225 p. ; 25 cmISBN: 9781138804708Subject(s): Communication in organizations | Organizational behavior | Social responsibility of business | Corporate image | Marketing--Management | Corporate culture | Public relations | Business communicationDDC classification: 658.45
Contents:
1.Corporate Communication Framework
2.Corporate Identity
3.Corporate Brand and Branding
4.Employer Branding
5.Ethical Branding and Corporate Social Responsibility
6.Stakeholder Management and Communications
7.Storytelling and Issue Management in Times of Change and Crises
8.Corporate Communications
9.Corporate Associations: Identity Traits and Corporate Image
10.Corporate Associations: Reputation and Trust
11.Organizational Identification
12.Organizational Commitment and Social Acceptability
| Item type | Current library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
General Books
|
Central Library, Sikkim University General Book Section | 658.45 POD/C (Browse shelf(Opens below)) | Available | P41702 |
Total holds: 0
1.Corporate Communication Framework
2.Corporate Identity
3.Corporate Brand and Branding
4.Employer Branding
5.Ethical Branding and Corporate Social Responsibility
6.Stakeholder Management and Communications
7.Storytelling and Issue Management in Times of Change and Crises
8.Corporate Communications
9.Corporate Associations: Identity Traits and Corporate Image
10.Corporate Associations: Reputation and Trust
11.Organizational Identification
12.Organizational Commitment and Social Acceptability
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