Corporate communication: a marketing viewpoint/
Podnar, Klement.
Corporate communication: a marketing viewpoint/ Klement Podnar. - New York: Routledge, 2015. - vii, 225 p. ; 25 cm.
1.Corporate Communication Framework
2.Corporate Identity
3.Corporate Brand and Branding
4.Employer Branding
5.Ethical Branding and Corporate Social Responsibility
6.Stakeholder Management and Communications
7.Storytelling and Issue Management in Times of Change and Crises
8.Corporate Communications
9.Corporate Associations: Identity Traits and Corporate Image
10.Corporate Associations: Reputation and Trust
11.Organizational Identification
12.Organizational Commitment and Social Acceptability
9781138804708
Communication in organizations
Organizational behavior
Social responsibility of business
Corporate image
Marketing--Management
Corporate culture
Public relations
Business communication
658.45 / POD/C
Corporate communication: a marketing viewpoint/ Klement Podnar. - New York: Routledge, 2015. - vii, 225 p. ; 25 cm.
1.Corporate Communication Framework
2.Corporate Identity
3.Corporate Brand and Branding
4.Employer Branding
5.Ethical Branding and Corporate Social Responsibility
6.Stakeholder Management and Communications
7.Storytelling and Issue Management in Times of Change and Crises
8.Corporate Communications
9.Corporate Associations: Identity Traits and Corporate Image
10.Corporate Associations: Reputation and Trust
11.Organizational Identification
12.Organizational Commitment and Social Acceptability
9781138804708
Communication in organizations
Organizational behavior
Social responsibility of business
Corporate image
Marketing--Management
Corporate culture
Public relations
Business communication
658.45 / POD/C