Corporate communication: a marketing viewpoint/ (Record no. 186688)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01251nam a2200241Ia 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781138804708 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | CUS |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.45 |
| Item number | POD/C |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Podnar, Klement. |
| 245 #0 - TITLE STATEMENT | |
| Title | Corporate communication: a marketing viewpoint/ |
| Statement of responsibility, etc. | Klement Podnar. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | New York: |
| Name of publisher, distributor, etc. | Routledge, |
| Date of publication, distribution, etc. | 2015. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | vii, 225 p. ; |
| Dimensions | 25 cm. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | 1.Corporate Communication Framework<br/><br/>2.Corporate Identity <br/><br/>3.Corporate Brand and Branding<br/><br/>4.Employer Branding <br/><br/>5.Ethical Branding and Corporate Social Responsibility <br/><br/>6.Stakeholder Management and Communications <br/><br/>7.Storytelling and Issue Management in Times of Change and Crises <br/><br/>8.Corporate Communications <br/><br/>9.Corporate Associations: Identity Traits and Corporate Image<br/><br/>10.Corporate Associations: Reputation and Trust <br/><br/>11.Organizational Identification <br/><br/>12.Organizational Commitment and Social Acceptability |
| 650 ## - SUBJECT | |
| Keyword | Communication in organizations |
| 650 ## - SUBJECT | |
| Keyword | Organizational behavior |
| 650 ## - SUBJECT | |
| Keyword | Social responsibility of business |
| 650 ## - SUBJECT | |
| Keyword | Corporate image |
| 650 ## - SUBJECT | |
| Keyword | Marketing--Management |
| 650 ## - SUBJECT | |
| Keyword | Corporate culture |
| 650 ## - SUBJECT | |
| Keyword | Public relations |
| 650 ## - SUBJECT | |
| Keyword | Business communication |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | General Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Full call number | Accession number | Date last seen | Date last checked out | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Central Library, Sikkim University | Central Library, Sikkim University | General Book Section | 29/08/2016 | 658.45 POD/C | P41702 | 18/04/2022 | 01/03/2022 | General Books |