Marketing : the retro revolution / Stephen Brown.
Material type:
TextPublication details: London : SAGE, 2001.Description: x, 262 p. ; 24 cmISBN: - 0761968504
- 0761968512 (PBK.)
- 381 BRO/M
Contents:
Introduction: Looking back to see ahead. Part I: Putting the 'con' into concept. Part II: Downsizing strategy. Part III: Fixing the mix. Conclusion: Trapping the substance.
| Cover image | Item type | Current library | Home library | Collection | Shelving location | Call number | Materials specified | Vol info | URL | Copy number | Status | Notes | Date due | Barcode | Item holds | Item hold queue priority | Course reserves | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
General Books
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Central Library, Sikkim University General Book Section | 381 BRO/M (Browse shelf(Opens below)) | Available | P18241 |
Total holds: 0
Introduction: Looking back to see ahead. Part I: Putting the 'con' into concept. Part II: Downsizing strategy. Part III: Fixing the mix. Conclusion: Trapping the substance.
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