Normal view MARC view ISBD view

Marketing : the retro revolution /

Brown, Stephen,

Marketing : the retro revolution / Stephen Brown. - London : SAGE, 2001. - x, 262 p. ; 24 cm.

Introduction: Looking back to see ahead. Part I: Putting the 'con' into concept. Part II: Downsizing strategy. Part III: Fixing the mix. Conclusion: Trapping the substance.

ISBN: 0761968504 0761968512 (PBK.)

Subjects--Topical Terms:
Marketing.

Dewey Class. No.: 381 / BRO/M

Print
Add to your cart (remove)
Suggest for purchase
Send to device
Save record
BIBTEX Dublin Core MARCXML MARC (non-Unicode/MARC-8) MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Standard) MODS (XML) RIS ISBD