Marketing : the retro revolution / (Record no. 1749)

MARC details
000 -LEADER
fixed length control field 00585mam a2200169 a 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0761968504
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0761968512 (PBK.)
040 ## - CATALOGING SOURCE
Transcribing agency CUS
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 381
Item number BRO/M
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Brown, Stephen,
245 10 - TITLE STATEMENT
Title Marketing : the retro revolution /
Statement of responsibility, etc. Stephen Brown.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. London :
Name of publisher, distributor, etc. SAGE,
Date of publication, distribution, etc. 2001.
300 ## - PHYSICAL DESCRIPTION
Extent x, 262 p. ;
Dimensions 24 cm.
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note Introduction: Looking back to see ahead. Part I: Putting the 'con' into concept. Part II: Downsizing strategy. Part III: Fixing the mix. Conclusion: Trapping the substance.
650 #0 - SUBJECT
Keyword Marketing.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type General Books
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Full call number Accession number Date last seen Date last checked out Koha item type
        Central Library, Sikkim University Central Library, Sikkim University General Book Section 31/05/2016 381 BRO/M P18241 10/07/2018 10/07/2018 General Books
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