Marketing : the retro revolution / (Record no. 1749)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00585mam a2200169 a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0761968504 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0761968512 (PBK.) |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | CUS |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 381 |
| Item number | BRO/M |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Brown, Stephen, |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing : the retro revolution / |
| Statement of responsibility, etc. | Stephen Brown. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | London : |
| Name of publisher, distributor, etc. | SAGE, |
| Date of publication, distribution, etc. | 2001. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | x, 262 p. ; |
| Dimensions | 24 cm. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Introduction: Looking back to see ahead. Part I: Putting the 'con' into concept. Part II: Downsizing strategy. Part III: Fixing the mix. Conclusion: Trapping the substance. |
| 650 #0 - SUBJECT | |
| Keyword | Marketing. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | General Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Full call number | Accession number | Date last seen | Date last checked out | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Central Library, Sikkim University | Central Library, Sikkim University | General Book Section | 31/05/2016 | 381 BRO/M | P18241 | 10/07/2018 | 10/07/2018 | General Books |