Marketing : the retro revolution / Stephen Brown.

By: Brown, StephenMaterial type: TextTextPublication details: London : SAGE, 2001Description: x, 262 p. ; 24 cmISBN: 0761968504; 0761968512 (PBK.)Subject(s): MarketingDDC classification: 381
Contents:
Introduction: Looking back to see ahead. Part I: Putting the 'con' into concept. Part II: Downsizing strategy. Part III: Fixing the mix. Conclusion: Trapping the substance.
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Holdings
Item type Current library Call number Status Date due Barcode Item holds
General Books General Books Central Library, Sikkim University
General Book Section 		381 BRO/M (Browse shelf(Opens below)) Available P18241
Total holds: 0

Introduction: Looking back to see ahead. Part I: Putting the 'con' into concept. Part II: Downsizing strategy. Part III: Fixing the mix. Conclusion: Trapping the substance.

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