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Consumer behavior/ Leon G. Schiffman, Joseph Wisenblit and S. Ramesh Kumar

By: Schiffman, Leon G Contributor(s): Wisenblit, Joseph | Kumar, S. Ramesh Publication details: Uttar Pradesh: Pearson, 2019Edition: 12th edDescription: xxx, 670 pISBN: 9789353069834Subject(s): Consumidores -- Conducta Consumer behavior MarketingDDC classification: 658.8342

Contents:

Part I Consumers, marketers, and technology Part II The consumer as an individual Part III Communication and consumer behavior Part IV Social and cultural settings Part V Consumer decision-making, marketing ethics, and consumer research

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Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode	Item holds
General Books	Central Library, Sikkim University	658.8342 SCH/C (Browse shelf(Opens below))	C1	Available		49011

Total holds: 0

Part I Consumers, marketers, and technology
Part II The consumer as an individual
Part III Communication and consumer behavior
Part IV Social and cultural settings
Part V Consumer decision-making, marketing ethics, and consumer research

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