Consumer behavior/ (Record no. 208909)
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000 -LEADER | |
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fixed length control field | 00818 a2200193 4500 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9789353069834 |
040 ## - CATALOGING SOURCE | |
Transcribing agency | CUS |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.8342 |
Item number | SCH/C |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | Schiffman, Leon G. |
245 ## - TITLE STATEMENT | |
Title | Consumer behavior/ |
Statement of responsibility, etc. | Leon G. Schiffman, Joseph Wisenblit and S. Ramesh Kumar |
250 ## - EDITION STATEMENT | |
Edition statement | 12th ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication, distribution, etc. | Uttar Pradesh: |
Name of publisher, distributor, etc. | Pearson, |
Date of publication, distribution, etc. | 2019. |
300 ## - PHYSICAL DESCRIPTION | |
Extent | xxx, 670 p. |
505 ## - FORMATTED CONTENTS NOTE | |
Formatted contents note | <br/>Part I Consumers, marketers, and technology <br/>Part II The consumer as an individual <br/> Part III Communication and consumer behavior <br/>Part IV Social and cultural settings <br/>Part V Consumer decision-making, marketing ethics, and consumer research |
650 ## - SUBJECT | |
Keyword | Consumidores -- Conducta Consumer behavior Marketing |
700 ## - ADDED ENTRY--PERSONAL NAME | |
Personal name | Wisenblit, Joseph |
700 ## - ADDED ENTRY--PERSONAL NAME | |
Personal name | Kumar, S. Ramesh |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Koha item type | General Books |
Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Accession number | Date last seen | Date last checked out | Copy number | Koha item type |
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Central Library, Sikkim University | Central Library, Sikkim University | 23/11/2020 | 9 | 719.20 | 658.8342 SCH/C | 49011 | 18/03/2023 | 24/02/2023 | C1 | General Books |