Consumer behavior/

Schiffman, Leon G.

Consumer behavior/ Leon G. Schiffman, Joseph Wisenblit and S. Ramesh Kumar - 12th ed. - Uttar Pradesh: Pearson, 2019. - xxx, 670 p.


Part I Consumers, marketers, and technology
Part II The consumer as an individual
Part III Communication and consumer behavior
Part IV Social and cultural settings
Part V Consumer decision-making, marketing ethics, and consumer research

9789353069834


Consumidores -- Conducta Consumer behavior Marketing

658.8342 / SCH/C
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