Tourism and social marketing / C. Michael Hall.
Material type:![Text](/opac-tmpl/lib/famfamfam/BK.png)
Item type | Current library | Call number | Status | Date due | Barcode | Item holds |
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Central Library, Sikkim University General Book Section | 910.688 MIC/T (Browse shelf(Opens below)) | Available | P43856 |
Includes bibliographical references (p. 244-288) and index.
1.Introduction to the field of social marketing: Creating Social Change? 2.Intervention and Theories of Behaviour
3.The Changing Context of Change Agents: Social Marketing and Governance 4.The Process of Social Marketing
5.The Craft and Practice of Social Marketing
6.The Demarketing of Tourism Attractions, Activities and Destinations
7.Tourist and Visitor Focussed Social Marketing: Cases and Issues 8.Destination and community-based tourism and social marketing: Cases and Issues
9.Sustainable Consumption and Social Marketing
10.A Sustainable Future for Social Marketing: Towards a Socially Dominant Logic?
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